1 MILITARY ROAD,

WATSONS BAY, SYDNEY

NSW AUSTRALIA

2030

​

The Heart Health exhibition was held at the Watsons Bay Boutique Hotel in Sydney, to showcase their new fitness jewellery range. The venue boasts beautiful harbour views and a very Hampton style aesthetic. 

​

The client requested an exhibition which will allow the audience to interact personally with the product, trying them on, selecting styles and possible customisation. By creating installations and meaningful touch points, the audience was able to experience the product at its best. The product itself is high end, and the exhibition needed to express this. 

​

One of the main features of the exhibition was the crystal installation. The concept with the installation was to draw the audience into the space, and to create a sense of wonder and excitement .The exhibition was held at sunset, and the light of the sunset filtering in through the crystals captures a sense of magic. This was intended to be take away experience of the event.

 

After walking through the waterfall of crystals, the audience is led to the second touch point where they make contact with the product for the first time. The fitness bracelets are displayed in a glass pedestal cabinet, which is used to emphasise the exclusivity and luxury of the product. 

​

The final space was designed to inform the audience about the product, allowing for speakers, presentations and demonstrations. Throughout the event there would be opportunities to test, learn and of course buy the products. 

​

​

​

​

​

​

​